INTERVIEW : The mistake I made on day one is to wait to have everything before I started – TinniClean
  1. Why did you decide to join the entrepreneurship train?

My desire to create a platform to curb unemployment in Nigeria and utilize the accumulated skills I have gathered over the years.

  1. What made you choose this type of business?

The rising of working class citizens in Nigeria especially in Lagos who leave for work very early in the morning and return late at night and will need the service of cleaners and other domestic services. Secondly, the development of new houses in Nigeria which will need utmost cleaning after their completion.

  1. How profitable is your business?

The business is so lucrative and profitable that people are always ready to pay for the services. When a cleaning business like ours secures a contract of a newly completed house, it can sometimes make as much as 200,000 Naira or more.

  1. What is unique about TinniClean?

TinniClean is so unique that the name itself tells you immediately what the company is into. That is what is called “brand positioning”

Secondly, our services are so classified that options are available for clients to choose from. We take more risk that other cleaning companies may not want to take and this makes us stand out.

  1. How has the recent economic issues affected your business?

The economic downturn really affected majorly all businesses, ours is not an exception. Companies have to engage in cost reduction which eventually reduced the number of cleaning staff members we sent to them. Houses are not completed on time to even engage our services. Generally, there was a drastic fall in demand.

  1. Kindly tell us about your educational background

I had my Primary Education in Bishop Howells’ Memorial Primary School where I finished as the best student in the year 2000. I moved ahead to St Lukes’ and Ajayi Crowther Grammar School for my Junior and Senior Secondary Education respectively and had my SSCE in 2006. I got admission into the University of Benin in 2008 after which I graduated with Second Class Upper from the Department of Economics and Statistics in the year 2012.

  1. How has it been dropping your academic qualifications for TinniClean?

Everything in life has to be planned. I started the business while I was still in the workforce. There has never been any regret relinquishing my academic qualification for TinniClean and by the way, the skills that I have gathered from the academic world have helped me so far in building the business and managing staff members.

  1. What aspect of your business is the most difficult?

The most difficult aspect of my business is the area of getting customers/clients. This is because there are many competitors in the sector and my limited time.

  1. What are your responsibilities as the business owner?

My responsibilities as the business owner encompass ranges of profession. I am the CEO, the Admin, the Marketing manager, and the Accountant.

10. What are the things that you think make your company better prepared to grab market share versus your Competitors?

Our leading edge versus our competitors lies in our professionalism. We are leading them in terms of our document management and timeliness. Secondly, we take more risk that many cleaning companies wouldn’t want to take. For instance, we guarantee our clients to indemnify them for any loss that may arise as a result of our cleaning personnel carrying out their duty function.

  1. How do you advertise your product/service?

We advertise online, personal selling and by referral.

12. If you have the opportunity of working in any organization in Nigeria, where would you have wanted to work?

If I have the opportunity to work in an organization in Nigeria, It would be Exxon Mobil Oil Producing Company.

13. What’s the most difficult/challenging thing about running your own business?

It’s very challenging running one’s business in Nigeria. The most difficult thing is the cost of running the business.

14. Do you have international clients? If yes; how do you facilitate working with them?

I do not have any international affiliate currently but I hope to have one.

15. If you could time travel to day one of starting your business and have 15 minutes with your old self, what lessons have you acquired that will save your old self from mistakes and heartache?

The mistake I made on the day one is to wait to have everything before I started. The major lesson I learnt is to start whatsoever you wish to start. Do not wait to have everything before you start.

16. Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?

The single most important decision I made that contributed to my success is to keep on moving forward and never to give up.

17. How did you get your first client?

I got my first client by personal selling.

18. Do you still have some of your first customers? Why or how did you make sure they didn’t leave till now? 

I still have my first customers and I keep them by constantly reaching out to them via call, mail and on social media. I give them professional advice and stand as their consultant.

19. Where do you want TinniClean to be in the next five years?

In the next 5 years, I want TinniClean to be a household name especially in Lagos Nigeria.

20. If you had one piece of advice to someone just starting out, what would it be?

My advice to anyone out there is to start whatsoever they can conceive.

Talk to Tinniclean:

twitter @tolatinni

Phone:08027070503 features startups and entrepreneurs weekly. If you want to be part of our interview series, shoot us a mail at

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